Souvenir collection

Chhaaya

where identities take form

NIFT Kannur / Upcycled Souvenirs

A conscious souvenir system that transforms discarded materials into refined objects carrying memory, origin, and identity.

Project Brief

Shadow, origin, and identity shaped into souvenirs.

Chhaaya creates a cohesive souvenir collection for NIFT Kannur through conscious material use and a unified visual language.

01

Meaning

Chhaaya means shadow or identity. The name symbolizes the idea that every object carries a trace of its origin, presence, and memory.

02

Transformation

Discarded materials retain their past while being transformed into new, meaningful forms that carry both material history and design process.

03

Material

Muslin cloth, cans, and packaging waste are reimagined into refined souvenirs with finish, durability, and aesthetic value.

04

Collection

Department-based dolls form the primary product, supported by magnets, keychains, tote bags, badges, stickers, and phone holders.

05

Identity

Together, the products establish a recognizable NIFT Kannur visual identity where design, storytelling, and conscious material usage meet.

Image Catalogue

Dolls shaped through discipline, material, and story.

Refined doll catalogue image

Refined in Experience

He is not just created, he is evolved. A reflection of time, learning, and a deeper understanding of craft.

His form carries subtle complexity - layers, textures, and choices shaped by thought rather than impulse. Nothing is rushed; every detail holds intention.

He reflects the essence of mastery - where skill meets perspective, and design grows beyond the surface.

A gentle reminder: true excellence is not achieved instantly, it is patiently refined over time.

Fashion design doll catalogue image

Shaped in Expression

She is not just dressed, she is imagined. A vision brought to life through form, flow, and fearless creativity.

Her silhouette moves with intention - layers, drapes, and details coming together like a story in motion. Nothing is ordinary; every choice speaks, every element transforms.

She reflects the essence of fashion design - where ideas take shape, and garments become a language of self-expression.

A gentle reminder: style is not just worn, it is boldly created to be seen.

Fashion technology doll catalogue image

Built in Precision

He is not just designed, he is constructed. A balance of creativity and calculation, where every detail serves a purpose.

His form reveals the process - panels, seams, and stitches working together in quiet harmony. Nothing is accidental; every line is measured, every join intentional.

He reflects the essence of fashion technology - where ideas meet engineering, and garments are shaped through both vision and skill.

A gentle reminder: true design is not just imagined, it is carefully built to last.

Textile design doll catalogue image

Printed in Bloom

She is not just adorned, she is composed. A canvas of fabric brought to life through color, rhythm, and repetition.

Her flowing skirt carries hand-painted blooms - delicate yet deliberate - where every motif tells a quiet story. Lines grow like stems, colors breathe like petals, and patterns unfold with intention.

She reflects the essence of textile design - where fabric becomes a surface for expression, and every detail is placed with thought and feeling.

A gentle reminder: beauty is not just created, it is carefully designed to bloom.

Knitwear design doll catalogue image

Threaded in Warmth

She is not just stitched, she is felt. Born from loops and quiet patience, she carries the language of handmade craft.

Her yarn hair flows free - soft, imperfect, alive - while hand-knit roses bloom from skill and time, not soil. Each loop holds a memory, each knot a choice.

She celebrates knitwear in its truest form - where fabric is not cut, but grown, and warmth is something you can feel beyond touch.

A gentle reminder: the most beautiful things are made slowly, one thread at a time.

NIFT Kannur doll catalogue image

Woven in Identity

She is not just a creation, she is a collective. A coming together of disciplines, perspectives, and stories.

Her form carries many voices - textures, colors, and layers blending into one harmonious whole. Each element stands on its own, yet belongs to something larger.

She reflects the essence of NIFT Kannur - where individuality meets collaboration, and creativity thrives in connection.

A gentle reminder: true beauty is not in standing alone, but in being woven together.

Fashion communication doll catalogue image

Spoken in Visuals

He is not just styled, he is communicated. A storyteller shaped through images, ideas, and interpretation.

His form feels assembled - patches, contrasts, and textures coming together like fragments of a larger narrative. Nothing is random; every element carries meaning.

He reflects the essence of fashion communication - where design is not just seen, but understood, translated, and shared.

A gentle reminder: stories are not only told in words, they are powerfully expressed in visuals.

Collection Price

Price of each doll is Rs. 2500.

Chhaaya is a reflection of identity: of material, process, and institution.

DM to order: +91 72045 40928